The Joy Of Toys, Singapore

A rare and precious concept in a mall. This is not a mega noisy playground, rather is best suited for crawlers, toddlers and preschoolers who relish the pretend play in a quiet set up... Peeking through the glass door, the colourful, high quality wooden toys set up in various areas beckon even an adult. I just to walk in to check it out. Altho it is a not a drop off, parents can bond over an impressive variety of safe, well designed and intelligent wooden toys... and take a breather in their comfy couches while their little ones get their doses of tactile fix exploring the rich environment. Where else can your kids play with such a wide range of toys without your having to break the bank to purchase them? If such a place had existed some 18 years back, it would have been a regular playgroup gathering point fortnightly for my moms n kids gathering. Brilliant 💡 idea, Joy of Toys! ... Retail space owners should take the cue to encourage businesses like 'The Joy of Toys' in the glaring light of plunging retail businesses brought on by the advent of disruptive E-Commerce.

The toys are of fastastic quality and educational value! Many are really well made and thought through. Not just for children, but there are intriguing puzzles for adults too. Children and adults can spend hours in this place, unplugged from devices.